Finalist for Young Ones 2025
Brief:
Introduce new footlong cookie innovations in ways that grab the attention of their young, snack-seeking audience of Gen Z’ers.
Case Study:
Subway has long been famous for their footlong sandwiches. So, when it came time step up their dessert game, the idea of a footlong cookie came naturally.
Subway’s success is about more than the size of their sandwiches - it’s also their ability to “keep things fresh” with new and newsworthy offerings. However, Subway is the expert on subs, not cookies. So, they turned to the people who are... Specifically, the girls who are.
Introducing: Subway X Girl Scouts.
OOH
In-App Promotion
We let our customers in on the fun, too – Subway Rewards members earned custom digital Girl Scout badges for in-app orders, making them official Footlong Fanatics.
Art Direction/Design: Lila Purtell
Copywriting/Strategy: Lindsay Galperson, Zakia Smith, Sam Godsey, Phil Serzo, Adam Tuller, Jon Gockan