Brief:
Popularize Heinz Jalepeño Ketchup for Gen-Z and younger millennials.

Case Study:
When we say ketchup, you say Heinz.

For more than a hundred years, Heinz has stood for ketchup itself. So when Heinz decided to add jalapeño to their famous 57, the first question many asked was, "is it still Heinz?" The answer is... sort of.

Introducing Jeinz, with a J.