Agency: 160over90
Role: Copywriter Intern
SUPERPRETZEL is sold at movie theaters.
What if SUPERPRETZEL was the secret to making college “like a movie?”
“Like a Movie”
An event or activity that’s loads of fun with everybody having a good time.
”You should’ve been at that party last night. It was like a movie.”
While 50,000 students graduate college with a Film degree every year, only 2,000 get a job within the next year, mainly due to lack of funding for student portfolio projects outside of their classwork.
With SUPERPRETZEL, college is a movie, and we’re letting students make them.
WHO?
4-6 Ambassadors per campus helping support next generation of Steven Spielbergs who lack the resources to achieve their dreams.
Providing these filmmakers with the tools to turn their life into cinema while advertising the SUPERPRETZEL brand.
WHAT?
On social media with challenges that inspire creativity, on campus with events for aspiring filmmakers, and nationwide in film festivals.
WHERE?
WHY?
SUPERPRETZEL can only be sold in movie theaters if there are good movies to accompany them. We can invest in our future by inspiring the next generation of filmmakers.
COLLEGE IS A MOVIE
AND YOUR CAMPUS IS THE THEATER
Cult-classic films in lecture halls, free of charge with pretzels and various dipping sauces.
COLLEGE IS A MOVIE
AND YOU CAN
MAKE A HIT
TikTok Challenge to #ShowUsHowYou SuperPretzel by creating short films about going to the grocery store and making recipes with SUPERPRETZEL frozen products. Cash prizes and SUPERPRETZEL Studios swag for top entries.
COLLEGE IS A MOVIE
AND THERE’S HELP
ALONG THE WAY
On campus panels with the biggest names in the industry giving top-tier advice to aspiring filmmakers and a reception to network over SUPERPRETZEL products.
COLLEGE IS A MOVIE
AND WE’RE GIVING YOU THE STAGE
Rolling out the red carpet for the campus-wide SUPERPRETZEL Student Film Festival rewarding creativity with hefty cash prizes. Campus winners invited to national event.
COLLEGE IS A MOVIE
AND THE STARS ARE IN YOUR REACH
Continuation of SUPERPRETZEL Student Film Festival in Hollywood with celebrity audiences and “The Pretzlie” award show for a chance to pitch movies to big studio executives.
