McDonald's x Genshin Impact

Activation in Los Angeles to celebrate McDonald’s partnership with the video game, Genshin Impact. Featured 100 gaming stations, a McDonald’s apple pie food truck, 34ft LED screens, and appearances by cosplayers and Twitch streamers. Over 1,000 fans attended.

Introducing: Subway X Girl Scouts.

Agency: IW Group Inc.
Role: Copywriter Intern